Luminous escape fantasy! Sound familiar?

The James Cameron blockbuster Avatar is a luminous escape fantasy that takes us to the beautiful and seemingly-lethal planet of Pandora. Avatar’s blue Na'vi people are represented by the continuing Yves Klein International Blue color direction. The trend is expanded with a wide range of tropical luminous hues and particularly glowing turquoise. The binding biological and spiritual bond of the Na'vi to their planet and all its life forms has a strong holistic ecological and social message. The magical glowing night effects are not only beautiful but communicate a strong universal physical and spiritual bond. Two of the mega long-term influences that I have talked about in the past are the green movement and the building of a cooperative global community. These two influences are now blending into one—there are many global challenges and they aren’t all purely green. Avatar does a great job of unifying these two design directions into one Edenesque direction.

By Jack Bredenfoerder, Design DirectorCincinnati